This study, EFFECT OF MASS MEDIA AND MODERN TECHNOLOGY ON NIGERIA YOUTH contains concise information that will serve as a framework or guide for your project work. The project study is well-researched for academic purposes and are usually provided in complete chapters with adequate References.
TABLE OF CONTENTS
1.1 BACKGROUND OF THE STUDY
1.2 STATEMENT OF THE PROBLEM
1.3 OBJECTIVES OF THE STUDY
1.4 RESEARCH QUESTIONS
1.5 SIGNIFICANCE OF THE STUDY
1.6 SCOPE OF THE STUDY
1.7 LIMITATION OF THE STUDY
1.8 DEFINITION OF TERMS
2.0 LITERATURE REVIEW
2.0 HISTORY OF NEW MEDIA
2.1 INTERACTIVITY AND THE NEW MEDIA
2.2 SOCIAL MEDIA AND THE YOUTH
2.3 USE OF SOCIAL MEDIA
2.4 SOCIAL NETWORK SITES CAN ENHANCE LEARNING AND SAFETY
2.5 SOCIAL NETWORK SITES CAN ENHANCE LEARNING AND SAFETY
2.6 THEORETICAL FRAMEWORK
3.0 RESEARCH METHODOLOGY
4.0 DATA ANALYSIS
5.0 SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION
1.1 BACKGROUND TO THE STUDY
The world is today celebrating the improvements in communication technology which has broadened the scope of communication through Information and Communication Technologies (ICTs). Modern Technology in communication no doubt has turned the entire world into a “Global village”. But as it is, technology like two sides of a coin, bring with it both negative and positive sides. It helps people to be better informed, enlightened, and keeping abreast with world developments. Technology exposes mankind to a better way of doing things. Social networking sites include: Twitter, Yahoo Messenger, Facebook Messenger, and Blackberry Messenger (BBM), Whatsapp messenger, 2go messenger, Skype, Google talk, Google Messenger, iPhone and Androids. These networking sites are used by most people to interact with old and new friends, physical or internet friends (Asemah and Edegoh, 2012). The world has been changed rapidly by the evolution of technology; this has resulted into the use of technology as the best medium to explore the wide area of knowledge. The evolution of internet technology has led to its use as the best medium for communication. Whereby, two-third of the world’s internet population visits social networking or blogging sites, thus serving as a communication and connection tool. Social networking sites (SNSs) are online Communities of Internet users who want to communicate with other users about areas of mutual interest, whether from a personal, 2 business or academic perspective‖ (William ,Boyd, Densten, Chin, Diamond &Morgenthaler 2009). The millions of social networking sites have transformed the thought of global village into a reality whereby billions of people communicate through social networking sites. Numerous benefits have been obtained through distant communication through the use of social networking sites. Academic excellence or achievement plays an important role in an individual placement, be it in the academic institutions or job placement. Due to this, many people are concerned with the ways they can enhance their academic achievement. The emphasis on academic excellence which is also prevalent worldwide has encouraged many studies about the conditions promoting it. The role of academic achievement as one of the predictors of one’s life success and also in the aspect of academic placement in schools to higher institutions as well as the level of employability in one’s career is inevitable (Kyoshaba, 2009).
A direct relationship exists between Social media usage and the academic performance of youth in universities. However the darker side within technological evolution has resulted in dilemmas such as the setback of real values of life especially among youth who form the majority of users interacting through the use of social networking sites. Online social networking sites focus on building and reflecting social associations among people who share interests and or activities. With so many social networking sites displayed on the internet, youth are tempted to abandon their homework and reading times in preference for chatting online with friends. Many youth are now addicted to the online rave of the moment, with Facebook, Twitter etc. Today most youths and youth possess Facebook accounts. The reason most of them perform badly in school might not be far- fetched. While many minds might be quick to blame the poor quality of teachers, they might have to think even harder, if they have not heard of the Facebook frenzy (Oche&Aminu .2010). Olubiyi (2012) noted that these days’ youth are so engrossed in the social media that they are almost 24 hours online. Social networking sites although has been recognized as an important resource for education today, studies however shows that youth use social networking sites such as Facebook for fun, to kill time, to meet existing friends or to make new ones (Ellison, Steinfield, and Lampe 2007). Although it has been put forward that youth spends much time on participating in social networking activities, with many youth blaming the various social networking sites for their steady decrease in grade point averages (Kimberly, Jeong and Lee, 2009), it also shows that only few youth are aware of the academic and professional networking opportunities the sites offered.
Social media, internet and cell phones are growing rapidly in terms of consumers and service providers. From October to December, 2010, mobile subscriptions in Nigeria grew by 12 per cent from 22.3 million to 24.96 million subscribers, which was the highest growth rate recorded that year, as evidenced by Safaricom’s huge profits . The Digital Life Survey, a report by TNS Research International (2009) in Nigeria, found that 60 per cent of respondents use their handsets to access the internet, compared with 29 per cent using PCs at home, 33 per cent using PCs at work and 41 per cent accessing the internet in cyber cafés. The leading activities on mobile internet are social networking (67% of users) and accessing e-mails (54%). The internet as an innovative force could have profound influence on youths, so in order to understand the place of social media in the lives of the youth requires that we avoid a purely deterministic interpretation and recognize its influence . With the increasing penetration of social media in Nigeria, it may influence young people’s allocation of time spent with various media, as well as how it could be used to fulfill their leisure time.
The speed of Internet has changed the way people receive the information. It combines the immediacy of broadcast with the in-depth coverage of newspapers making it perfect sources for news and weather information. Even with the multimedia excitement of the web, Electronic mail (email) is the most frequently used application of the Internet. Many people, who have access to the Internet at school, home and at work place use the Internet for no other purpose than to send and to receive the mail. It‘s not just friends and co-workers that are receiving email. Wherever you look, the web is providing email addresses. This has made communication between the strangers easier than ever. Chatting is one of the more popular activities on the Internet- people can talk to anyone across the world. Introduction of social media networking sites has facilitated communication. These are web-sites where users can create a profile and connect that profile to others to form an explicit personal network. They are web-based services that allow individuals to: a) Construct a public or semi-public profile within a bounded system b) Articulate a list of other users with whom they share a connection c) View and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site. Through social media, people can use networks of online friends and group memberships to keep in touch with current friends, reconnect with old friends or create real life friendships through similar interests or groups. Besides establishing important social relationships, social media members can share their interests with other likeminded members by joining groups and forums. Some networking can also help members find a job or establish business contacts. Most social media websites also offer additional features. In addition to blogs and forums, members can express themselves by designing their profile page to reflect their personality.
1.2 STATEMENT OF THE PROBLEM
The world today is a global market in which the internet is the most important sort of information. Since the advent of social media sites in the 1990s, it is assumed in some quarters that the academic performance of youth is facing a lot of neglect and challenges. The educational system in Nigeria is faced with so many challenges which have certainly brought about a rapidly decline in the quality of education. There is a deviation, distraction and divided attention between social networking activities and their academic work. It is observed that youth devote more attention to social media than they do to their studies. Youth’ addictiveness to social networks, youth’ frequency of exposure to social network, social media network that the youth are more exposed to and the influence of social media as a medium of interaction between youth has been part of discussion in recent times and which have imparted on their academic performance. Instead of youth reading their books, they spend their time chatting and making friends via the social media and this might definitely have influence on their academic performance, because when you do not read, there is no way you can perform well academically. In recent times social media have been a major stay in the minds of youth and the world at large thereby causing a lot of drastic measure by youth, teacher and even educational administrators at large. It is therefore of great importance to explore some of the trending issues facing youth’ academic performance as a result of social media. Youth at all levels of learning now have divided attention to studies, as a result of available opportunities to be harnessed from social media. Whether these opportunities promote studies is a question that needs to be answered.
1.3 OBJECTIVE OF THE STUDY
The main objective of this study is to find out the effect of mass media and technology on Nigeria youth. Specifically the study intends to:
- To examine the level of addictiveness to social media and the influence on their academic performance.
- To determine the social media network that the youth are more exposed to and the influence on their academic performance.
- To ascertain how the use of social media has influence the academic performance of the youth
- To ascertain the difference in youth’ usage of social media network by gender.
1.4 RESEARCH QUESTION
- To what extent would youth addictiveness to mass media influence their academic performance?
- Does the social media network that the youth are more exposed to influence their academic performance?
- How has the use of social media influence the academic performance of the youth?
- Is there gender difference in the student’s usage of social media network?
1.5 RESEARCH HYPOTHESIS
Ho: there is no significant relationship between social media and the academic performance of the youth
H1: there is no significant relationship between social media and the academic performance of the youth
1.6 SIGNIFICANCE OF THE STUDY
This study is significant to the teachers, parents and students. This study will help the teachers of the school to know the influence that social media has on their students, so as to assist them to enlighten and create awareness to the students on the possible influence it has on them. The study is of significant to parents in the sense that they will know the possible effects these social media usage has on their children, so as to serve as watch-dog to their children on the usage of the social networking site. The study will enable the students of the senior level so that they will be aware that, apart from the social benefits of this social networking site, using the sites more than necessary will pose possible dangers to their health. It will be relevant in assisting students in understanding the diversity of social media. It will provide relevance material for students and other researchers undertaking similar research. The study will help researchers with more information on the Influence of social media on student’s academic performance.
1.7 SCOPE OF THE STUDY
The focus of this research work is to primarily study the effect of mass media on the academic performance of students. The study will comprise of youth in Ikeja local government area, Lagos state.
1.8 DELIMITATION OF THE STUDY
The major constraint that affected this research is limited time and insufficient fund to finance the project, due to this the research is limited to one local government area in Lagos state.
1.9 DEFINITION OF TERMS
Effect: a change which is a result or consequence of an action or other cause.
Mass media: the media
Social media: websites and applications that enable users to create and share content or to participate in social networking.
Technology: the application of scientific knowledge for practical purposes, especially in industry.
Youth: the period between childhood and adult age.
Keywords: EFFECT OF MASS MEDIA AND MODERN TECHNOLOGY ON NIGERIA YOUTH
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