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THE IMPACT OF REALITY TV SHOW ON IMO STATE UNIVERSITY STUDENTS (A CASE STUDY OF BIG BROTHER NIGERIA)

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: THE IMPACT OF REALITY TV SHOW ON IMO STATE UNIVERSITY STUDENTS (A CASE STUDY OF BIG BROTHER NIGERIA)
: Chapter 1 – 5
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Keywords:THE IMPACT OF REALITY TV SHOW ON IMO STATE UNIVERSITY STUDENTS (A CASE STUDY OF BIG BROTHER NIGERIA)


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RESEARCH BODY

ABSTRACT

The study is to assess the impact of reality TV show on IMO State University Students. The scope of the study was restricted to regular students of Imo State University. The study however used the subset of student’s population in the school which is derived from the relationship between TV reality shows and their courses.

A total of 100 questionnaires were used and all were recovered successfully. The questionnaires were analysed using statistical and frequency tables. The objective of the research was to (a) Examine the impact of Big Brother Naija reality TV show on students of Imo State University (b) identify its impact on Academic and social culture value of the students (c)examine the negative impacts of the reality TV show on attitudinal behavior of students’ and the real life encounters experienced by the students through their exposure to the reality TV show. (d) examine the impact of the show on moral and academic performance of students.The methodology used for this study was through the use of both primary and secondary data form. The findings suggests that the Big Brother Reality Show has a negative impact on the students. The recommendation suggested that Nigerian Broadcasting Commission should carryout research effort at measuring the quality of impact of most reality TV shows in our society at large. Such research effort would help her to come up with policy statements that would help at sustaining our cultural norms and values for the good of our society at large.

TABLE OF CONTENTS

CHAPTER ONE

INTRODUCTION

1.1     Background to the study

1.2    Statement of the problem

1.3   Research objectives

1.4   Research Questions

1.5    Scope of the study

1.6    Significance of study

1.7   Limitation of the study

1.9  Operational definition of terms

CHAPTER TWO

REVIEW OF RELATED LITERATURE

2.1  Introduction

2.2    Conceptual Clarification

2.2.1     Origin of Big Brother TV reality shows

2.2.2    The Concept of TV viewership

2.2.3   Negative impact of TV programmes on viewership

2.2.4   Positive impact of TV programmes on viewership

2.3    Review of Empirical Studies

2.4   Theoretical Framework

CHAPTER THREE

RESEARCH METHOD

3.1    Introduction

3.2 Research design or Research technique

3.3 Population of the Study

3.4 Sampling Technique/sample

3.5 Description of Research instrument

3.6 Validity and Reliability of Data gathering Instrument

3.7 Method of Data Collection

3.8     Method of Data Analysis

CHAPTER FOUR

DATA PRESENTATION AND DISCUSSION OF FINDINGS

4.1     Introduction

4.2   Data presentation and analysis

4.3 Discussion on Findings

CHAPTER FIVE

SUMMARY, CONCLUSIONS RECOMMENDATIONS

5.1    Introduction

5.2   Summary of Findings

5.3   Conclusion

5.4   Recommendations

5.5 Suggestions for Further Studies

CHAPTER ONE

INTRODUCTION

1.1     Background to the study

Studies have focused on how television programmes that appear to be “real” alters the viewers’ perception of reality (or social reality) (Nwafor, 2015). However, recently a new fad in television has surfaced and it appears to be taking over. Reality television shows are overtaking the networks leaving behind an even bigger effect than that of regular television.

Reality TV as a genre of television programming that has grown over the years and has become an addiction of some sort for many of their viewers especially youth and female segment of the society. According to Hall (2009:515), reality programmes are now a staple of television programming. Many people watch reality shows for several reasons. Reiss and Wiltz (2004) discovered that an element of reality programmes appeal is that they ‘help viewers to feel important because seeing ordinary people on the shows allows them to “fantasize that they could gain celebrity status by being on television.’ (Hall, 2009:517).

The appeals that reality TV shows have on their audiences have led to many products and organisations to explore it for their marketing communications spending and products and service placement. As viewership increased, producers have also improved on contents and come up with better packages that attracts more audiences to stay glued to their TV screens, thereby, also attracting more sponsorship from organisations.

In Nigeria, reality television show has in recent time significantly proved to be a favourite among the youth – particularly those who fall within the range of ages 18-25 (Chikafe&Mateveke 2012). Among these programmes is the Big Brother Nigeria which is the focus of this study and hereafter referred to as BBNaija.

According to Chikafa&Mateveke (2012) the concept of Big brother was borrowed from George Orwell’s novel of 1984 titled ‘fictional dystopia of Oceania’ in which he described a world of never-ending surveillance. In the novel, the dictator who watched over the citizens of Oceania was called Big Brother, and his terrifying slogan was ‘Big Brother is watching you’. In the Big Brother television show, contestants confined in the house compete to escape eviction in order to win the prize money. The reality TV show debuted on the African continent in 2003, and has since then, with the aid of the growth of satellite television in Africa, roused African audience interest and has remained an annual event till date (see: Chikafa&Mateveke 2012).

Big Brother reality show has continued to thrive and at the same time wax stronger mostly among the youth; although, the show, over the years, has been criticized for its display of obscene and vulgar scene which is considered not to be part of the Nigeria culture and that of Africa in general.

Reasoning along this line, Ojoko (2013) writes that Big Brother reality show has no doubt generated a lot of controversies in recent times, and worthy of note is that the fact that the sponsors or organizers are near-faceless, and the show exhibits low moral values and falls short of what is expected in these days where clamour for the good days when cultural and good moral values was at its peak.

Other scholars contend that Big Brother reality show, just like many other reality TV shows has raised a lot of moral panics among parents teachers and guardians especially on issues relating to sex, nudity, violence, cheating and voting unfairness. The level of immorality being celebrated by the Big Brother reality show is adjudged short of programmes intended for education (Laitto, 2015). Yet, many African audience especially the youth have continued to imbibe the damaging style of the programme and the actors have turned to celebrities (see Oluwakayode, 2013; para 11). This has led to several calls demanding for its ban and censorship. For instance in 2007, the Nigeria House of Representatives issued a directive to the Nigerian Broadcasting Commission to discontinue the airing of any clip or debate on Big Brother reality show (Ralvy, 2007). Despite these outcries and the moral panics, the reality show has neither improved in moral tone nor viewership level reduced. Number of viewers that voted on the final week of Big Brother Naija 2017 was estimated at 26 million, most of which were youths.   This shows that there is a large followership amongst the Nigeria youths as the reality show seem to have a lasting impact on the youths.

It is against this backdrop that this study seeks to examine the impact of reality TV show on Imo State University students using Big Brother Naija as a case study).

1.2    Statement of the problem

Since the debut of Big Brother TV reality show which was seen as a platform for Nigeria and Africa in general to showcase their culture to brother countries and to the outside world, and boost brotherliness and cohesion in the continent, the TV reality show has also been heavily criticized for promoting immorality through its display of obscene scene and use of inordinate languages hitherto seen to be alien to the rudiments of the cultures of Africa as a people.

According to Nwafor (2015), the TV reality show now displays uninhibited sexual frolics on open cameras, accusations STDs being passed around, shameless smooching by hormonal charged housemates and ear-tingling swear words are the predominant values being shown, which lamely try to project positive African cultures and traditions; which is ironical because such modern franchises like Big Brother Naija are neo-imperialist means of eroding the very essence of Africanism (Nwafor (2015).

The positive and negative impact of TV reality show on the behaviour of students attract the attention of so many intelligent people all over the world and calls for real academic debates and scholarly studies.

Since television is seen as an audiovisual medium through which youths especially students are influenced on their day to day activities as it teaches both moral and sometimes bad behaviours, thereby having a lasting impact on the students. This necessitated the need for this research which examines the impact of reality TV show on Imo State University students, a case study of Big Brother Naija.

1.3 Research objectives

The broad aim of this study is examine the impact of reality TV shows on Imo State University Students. The specific objectives are;

  1. To examine the impact of Big Brother Naija reality TV show on students of Imo State University
  2. To identify ways through which Big Brother Naija reality TV show has contributed to the Academic and social culture value of the students.
  3. To know whether the reality TV show have stimulated discussions among students.
  4. To examine the negative impacts of the reality TV show on attitudinal behavior of Imo State University students’
  5. To identify the real life encounters experienced by the students through their exposure to the reality TV show
  6. To examine the impact of the Big Brother Naija reality TV show on moral and academic performance of students

1.4   Research Questions

The following are the research questions guiding this study.

  1. Are the students of Imo State University aware of the Big Brother Naija reality TV show?
  2. In what ways has the Big Brother Naija reality TV show contributed to the Academic and social culture value of the students?
  3. Have the reality TV show stimulated any discussions amongst the students?
  4. What are the reasons why Imo State University students watch the Big Brother reality TV show?
  5. Is there any real life encounters experienced by the students through their exposure to the reality TV show?
  6. What is the impact of the Big Brother Naija reality TV show on moral and academic performance of students?

1.5    Hypothesis

H0:     Big Brother Naija reality TV show does not have a good impact on students

H1:     Big Brother Naija reality TV show have a good impact on students

1.6    Scope of the study

This study is limited to regular students of Imo State University. The researcher shall however study subset of student’s population. Hence, students of English and Literacy studies department, Mass Communication department, Sociology department, Psychology department and Social Science Education department, would all be used for the purpose of this study.

The researcher’s choice of the above named departments is derived from the relationship between TV reality shows and their courses. They are therefore in a better position to provide relevant/correct answers to the questions raised in the questionnaire.

The researcher would therefore use Big Brother Naija TV reality show as a case study for the selected students from these departments.

1.7    Significance of study

The study is of utmost importance to broadcast media houses, as it will help in scheduling of programmes and know the nature of the programmes to be televised.

Furthermore, academic scholars will benefit from the findings of this research, as it will serve as a good literature for both scholars and students of mass communication who might want to carry out similar or related research in the future.

In addition parents and guidance will also benefit from the findings of this study, as it will show parents and guidance how to be responsible for the upbringing and training of children and their exposure to programmes that do not impact them positively.

1.8   Limitation of the study

Wide research of this nature cannot be carried out without some constrains, this constrains pose a lot of limitations to this work. The study of Big brother Naija TV reality show could limit the generalizability of this work. Moreover, the researcher experienced initial apathy on the part of the students. It however took consistent persuasion by the researcher to gain the respondents interest and participation as evidence in the high return rate of distributed questionnaire.

1.9  Operational definition of terms

  1. Impact: The effect of programme content on the audience.
  2. Reality Show: This is a type of television program that aims to show how ordinary people behave in everyday life, or in situations, often created by the program makers, which are intended to represent everyday life.
  3. Television: This is an electronic medium through which pictorial message are passed or transmitted to the audience.
  4. Social Behaviour: Connected with activities in which people meet each other for pleasure.
  5. Big Brother Naija: A TV reality show based on the Big Brother TV series in which 12 contestants live in an isolated house and compete for a large cash prize worth $100000 at the end of the show by avoiding being evicted by viewers.
Keywords: THE IMPACT OF REALITY TV SHOW ON IMO STATE UNIVERSITY STUDENTS (A CASE STUDY OF BIG BROTHER NIGERIA)


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