This study, THE MARKETING PROBLEMS AND PROSPECTS OF FIVE STAR HOTEL contains concise information that will serve as a framework or guide for your project work. The project study is well-researched for academic purposes and are usually provided in complete chapters with adequate References.
This study focuses on the marketing problems and prospects of fire star hotel in Enugu metropolis “A case study of Nike lake Resort hotel”.
The main purpose was to find out among other things the following:
The population of the study comprise the customers and the management and relevant staff of Nike Lake Resort Hotel. The researcher used topman” formular to determine the sample size of the customers and census was also used for the staff of Nike Lake Resort Hotel.
A structured questionnaire was developed and administered by the researcher to 288 respondent comprising the customers and management and relevant staff of the organization.
Chi-square was used to test the four hypothesis formulated, based on the study carried out, the following findings were made.
Based on the findings, the researcher made the following recommendations:
The researcher strongly believes that these recommendations will help to achieve the desired goals if properly applied and co-ordinated by the parties concerned.
TABLE OF CONTENTS
1.1 Background of the study
1.2 Statement of problem
1.3 Objectives of the study
1.4 Formulation of hypothesis
1.5 Significance of study
1.6 Scope of the study
1.7 Limitations of the study
1.8 Definition of terms
2.1 Marketing of service an overview
2.2 Customer’s behavior and motivation in the hotel marketing
2.3 Effects of competition on the marketing of hotel operations/ services
2.4 The marketing problems of Nike Lake resort hotel
2.5 Business facilities leisure facilities car hire and bating services in the hotel operations
3.1 Research methodology
3.2 Sources of data collection
3.3 Population of study
3.4 Determination of sample size
3.5 Sampling techniques
3.6 Research instrument
3.7 Distribution of questionnaires
3.8 Method of data analysis
4.1 Presentation, analysis and interpretation of data
4.2 Presentation, analysis and interpretation of data
4.3 Testing of hypothesis
5.1 Summary of finding, recommendations and conclusion
5.2 Summary of finding
5.5 Bibliography / appendix
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