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ATTAINMENT OF ADMINISTRATIVE GOAL THROUGH THE MEANS OF ACTIVE PUBLIC RELATIONS

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RESEARCH INFORMATION

[icon type=”icon-pencil”]: ATTAINMENT OF ADMINISTRATIVE GOAL THROUGH THE MEANS OF ACTIVE PUBLIC RELATIONS
[icon type=”icon-book”]: Chapter 1 – 5
[icon type=”icon-basket”]: #3, 000
[icon type=”icon-doc-line”]: Ms Word format

This study, ATTAINMENT OF ADMINISTRATIVE GOAL THROUGH THE MEANS OF ACTIVE PUBLIC RELATIONS contains concise information that will serve as a framework or guide for your project work. The project study is well-researched for academic purposes and are usually provided in complete chapters with adequate References.

Keywords: ATTAINMENT OF ADMINISTRATIVE GOAL THROUGH THE MEANS OF ACTIVE PUBLIC RELATIONS

RESEARCH BODY

TABLE OF CONTENT

CHAPTER ONE

INTRODUCTION

1.1 BACKGROUND TO THE STUDY

1.2   STATEMENT OF RESEARCH PROBLEM

1.3   RESEACH QUESTIONS

1.4   OBJECTIVE OF THE STUDY

1.5   SCOPE OF THE STUDY

1.6     SIGNIFICANCE   OF   THE    STUDY

1.7   LIMITATION OF THE STUDY

1.8   METHODOLOGY

CHAPTER TWO

LITERATURE REVIEW

CHAPTER THREE

3.0 RESEARCH METHODOLOGY

CHAPTER FOUR

RESULTS

CHAPTER FIVE

SUMMARY, CONCLUSION, AND RECOMMENDATION

BIBLIOGRAPHY

REFERENCES

CHAPTER ONE

  • BACKGROUND OF THE STUDY

Public relationscan be linked as the management function that identifies, establishes, and maintains mutually beneficial relationships between an organization and the various publics on whom its success or failure depends. The achievement of an organizational objective can be affected by the reform of its public relations.

The motives why some organizations strive well for instance the banking sector is because to improve their profitability, they channel their efforts to public relations. In this age of competitions, there is need for organizations, banks, business enterprises, churches, clubs etc. to engage procedures to improve their performance to the benefits of their consumers and knowing full well that there is competition in vogue.

Public relations is a management tool designedto establish support among a firm’s various internal and external publics (Thomas & Lane, 1990). Another definition stated that public relations includes activities that is built around a favorable company’s imagethrough publicity, and community events (Zeithaml, Bitner &Gremler, 2009). The major functions of public relations are to create and maintain excellent relations with the organization’s internal and external stakeholders, such as persons and private, governmental, and societal entities in general.

Public relations can have a strong impact on public awareness at a much lower cost than advertising (Kotler & Armstrong, 2006). The tools used in public relations are press releases, lobbying, product publicity, investor’s relations, and development. In this article, press releases, public affairs, and lobbying will be discussed. The CEOs of corporate sustainability efforts can use lobbying to persuade public and/government officials to favor a particular position or decision-making (Price & Ferrell, 2003).

Modern public relations has evolved to embrace corporate sustainability; corporate sustainability is built around the organizational structure that embraces public relations theories and practices. Ecological, sociological, and corporate/business elements must be properly promoted internally/externally by utilizing public relations efforts in order to provide the most updated information to stakeholders/employees and the public (Penning, 2007). In reference to the power center of corporate sustainability, organizations need to have CEOs with strategic background, intent, and vision in order to direct public relations to the three target areas specified in this article.

Organizations throughout the world need tounderstand the value of public relations in an effort to meet institutional goals and objectives. More specifically, the overall organizational strategic plan needs to incorporate public relations initiatives within the short/long term planning to avoid internal/external communication mishaps (Public Relations Society of America, 2013).

Nigerian banks have recognized that effective public relations has become the integrating force which interprets their environment to the bank management, defines objective and building good will through good deeds. In furtherance of these objectives, many banks in Nigeria have introduced extra incentive such as credit cards, weekend banking organization all in attempt to provide exceptional services for their customers and to retain old customers, attract potential depositors and win public understanding. Those banks adopting to change trends by creating effective public relations department as a tool to boost cooperate image are currently experiencing increases.

Public relations, in the internal environmentarea, is directed to both the entire organization and to its individual departments and units. Internal communication and good internal communication channels are of paramount importance. From an internal perspective, organizations must be able to communicate effectively with its human resources in order to streamline organizational development. Finally, public relations must alsobe an important part of internal communication topromote planned change and development within the organization (Rivero, 2013).

Organizational goals and objects can be effectively achieved by a well-planned public relations from the organization.

 STATEMENT OF RESEARCH PROBLEM

To achieve organizational goals and objectives, there are many factors to put in place. Effective public relations is no doubt one of the main factors to be considered. It influences an organization both internally and externally in as much as they want to achieve set goals and objectives.

1.3   RESEARCH QUESTIONS

This work is designed to provide answers to the following questions:

  1. Is public relations an instrument for the achievement of an organizational goal?
  2. Do customers respond to the public relations of an organization?
  3. Is there any importance in using public relations as a means to achieve organizational objective?
Keywords: ATTAINMENT OF ADMINISTRATIVE GOAL THROUGH THE MEANS OF ACTIVE PUBLIC RELATIONS


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