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LISTENERSHIP LEVEL AND PERCEPTION OF PARAMOUNT FM 94.5, FRCN, ABEOKUTA

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[icon type=”icon-pencil”]: LISTENERSHIP LEVEL AND PERCEPTION OF PARAMOUNT FM 94.5, FRCN, ABEOKUTA
[icon type=”icon-book”]: Chapter 1 – 5
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[icon type=”icon-doc-line”]: Ms Word format

This study, LISTENERSHIP LEVEL AND PERCEPTION OF PARAMOUNT FM 94.5, FRCN, ABEOKUTA contains concise information that will serve as a framework or guide for your project work. The project study is well-researched for academic purposes and are usually provided in complete chapters with adequate References.

Keywords: LISTENERSHIP LEVEL AND PERCEPTION OF PARAMOUNT FM 94.5, FRCN, ABEOKUTA

RESEARCH BODY

TABLE OF CONTENT       

CHAPTER ONE

1.0     INTRODUCTION

1.1     BACKGROUND OF THE STUDY

1.2     STATEMENT OF THE PROBLEM

1.3     OBJECTIVES OF THE STUDY

1.4     RESEARCH QUESTIONS

1.5     SIGNIFICANCE OF THE STUDY

1.6     RESEARCH HYPOTHESES

1.7     SCOPE OF THE STUDY

1.8     LIMITATION OF THE STUDY

1.9     DEFINITION OF TERMS

CHAPTER TWO

2.0     LITERATURE REVIEW

2.1     CONCEPTUAL CLARIFICATION

2.2     THEORETICAL FRAMEWORK

2.3     EMPIRICAL REVIEW

2.4     SUMMARY OF LITERATURE REVIEW

CHAPTER THREE

3.0     RESEARCH METHODOLOGY

3.1     INTRODUCTINTRODUCTION

3.2     RESESEARCH DESIGN

3.3     STUDY POPULATION

3.4     SAMPLE AND SAMPLING TECHNIQUE

3.5     DATA FOR THE STUDY: INSTRUMENTATION

3.6     METHOD OF DATA ANALYSIS

CHAPTER FOUR

4.0     DATA PRESENTPRESENTATATION AND ANALYSIS

4.1     INTRODUCTION

4.2     DATA ANALYSIS

CHAPTER FIVE

5.0     SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATION

5.1     SUMMARY OF FINDINGS

5.2     CONCLUSION

5.3     RECOMMENDATION

REFRENCE

APPENDIX

CHAPTER ONE

BACKGROUND OF THE STUDY

Radio is an essential mass medium that virtually every member of the society benefits from. Kuewumi (2009)asserts that Radio has radicalized the face of human communication and ultimately become a fixed point in thedaily lives of humans whereby people are informed, taught, nurtured and reformed by way of relaxation, reinvigoration and resuscitation. This he argued, makes radio as a medium of mass communication beingconstantly sought after by its ardent listeners.

Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequencysignificantly below that of visible light, in the radio frequency range, from about 30 kHz to300GHz.(http://www.historyofradiowiki. org).

Egbuchulam (2002) defined radio as: a mobilizer and a formidable factor in the new world order in economy,technology and politics. Radio is best described as the cheapest, safest and the most effective medium ofcommunication available to man.

According to Onabajo (1999), in the developing world as in Asia and Africa, radio is cheap; it does not costmuch compared to television which is expensive. It is also portable i.e. it can be easily transported from oneplace to another. It is credible as it transmits messages that its listeners hold important. Radio can also presentnews as it happens, brings the voices of news makers and artists into the homes of listeners. It also providesdramatic shows and other entertainment, which listeners can visualize even in the absence of visuals. For thatreason, radio enjoys the advantage of simultaneity. It requires little effort of its consumers to comprehend itsmessage. It is a good companion that entertains and informs its listeners (Ajaegbu, Akintayo, and Akinjiyan, 2015).Egbuchulam (2002) asserts that radio has been a major communication tool for improving the quality of people’s lives, bringing to their doorstep news, entertainment and education through its programmes. Despite the world wide enchantment with the internet and web-based learning, radio still retains the advantage of being able to serve dispersed, isolated, and disadvantaged communities aspiring to overcome the barriers of illiteracy and physical distance in many countries.

Listeners use and relate to radio in very different ways compared to other media. Listeners use radio for various reasons one of which is for emotional support, to keep their spirits up through programmes, and the result will determine to a large extent the attitude listeners would have to programmes. People listen to radio to be informed, entertained, educated, follow their favourite football team, and follow fashion trends or popular music, among others.

According to Oliveira, Portela, & Santos (2012), it is assumed that listeners make their own interpretations of a radio programme – if the presentation includes something they can relate to, something familiar. The encounter between the radio programme and the listener is regarded as a meaning making process within a cultural context.This meaning making process is influenced by a variety of factors, such as the radio programme topic, design and the socio-cultural variations in experiences, knowledge and cultural dispositions.

“The figures of those who listen to radio continue to increase thus indicating an increasing affinity for the free and participatory opportunities offered by radio stations” (Bamgboye, 2013). Radio plays an integral role in providing its listener with news, music and other programmes, while also acting as a voice that represents them as well as the society at large.

It is therefore no argument that radio serves as a means of communication. In the aspect of information, radio provides information in terms of news that is, the day-to-day information within and outside the country. Radio also encourages its listener to know more about entertainment, education, and politics; they can also participate through phone-in programmes, talk shows and motivational programmes. Radio generally helps to broaden the knowledge intellectually and morally.

This paper is designed to examine the radio listening habits of university students and their attitude toward radioprogrammes, using students of Redeemers University as the focus of study.

STATEMENT OF THE PROBLEM

From a global perspective, economic and social developments are increasingly driven by the advancement and application of knowledge. Education in general and higher education in particular, are fundamental to the construction of a knowledge economy and society in all nations (World Bank, 1999). Yet the potential of higher education systems in developing countries to fulfil this responsibility is frequently thwarted by long-standing problems of finance, efficiency, equity, quality and unemployment. In Nigeria, though accurate data on unemployment is hard to come by, there is no mistaking the fact the country is today faced with very high unemployment rate. The everyday sight of the growing army of unemployed youths roaming the streets with despair written all over their faces attests to the gravity of the job market situation in Nigeria. Graduate unemployment, not to talk of secondary school leavers has reached a frightening level.

Year in year out, the tertiary institutions turn out tens of thousands of degree and diploma holders but only a tiny fraction find jobs, any job for that matter. Two principal factors, among others may be responsible for the growing unemployment problem in the country. One, the economy is not growing fast enough to absorb the high number of people, especially graduates coming into the job market.

1.3     RESEARCH QUESTION         

  1. Do habitants of Abeokuta south local government area of Ogun state listen to radio?
  2. How often do the inhabitants listen to radio?
  3. What type of radio programmes and radio stations do they listen to?
  4. What is the population of inhabitants of Abeokuta south local government that listen to paramount FM, 94.5?

1.4       AIMS AND OBJECTIVE OF STUDY

The aim of this studies is to critically study the listenership level and perception level of paramount FM 94.5, FRCN Abeokuta. The objectives are:

  1. To find out whether habitants of Abeokuta south local government area of Ogun state listen to radio.
  2. To ascertain how often they listen to radio.
  3. To determine the type of radio programmes and station they listen to.
  4. To find out the population of inhabitants of Abeokuta south local government that listen to paramount FM, 94.5.
Keywords: LISTENERSHIP LEVEL AND PERCEPTION OF PARAMOUNT FM 94.5, FRCN, ABEOKUTA


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