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NEWSPAPER READERSHIP PATTERNS IN NIGERIA

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[icon type=”icon-pencil”]: NEWSPAPER READERSHIP PATTERNS IN NIGERIA
[icon type=”icon-book”]: Chapter 1 – 5
[icon type=”icon-basket”]: #3, 000
[icon type=”icon-doc-line”]: Ms Word format

This study,NEWSPAPER READERSHIP PATTERNS IN NIGERIA contains concise information that will serve as a framework or guide for your project work. The project study is well-researched for academic purposes and are usually provided in complete chapters with adequate References.

Keywords:NEWSPAPER READERSHIP PATTERNS IN NIGERIA

RESEARCH BODY

Abstract

The study examined newspapers readership in Osun State with a careful look at the patterns and challenges facing readers particularly in Osogbo metropolis. The research focused major newspaper stands in Osogbo particularly in Oke-Fia, Old Garage, Gbemu and Ayetoro areas respectively. The study is anchored on Agenda Setting and Individual Difference Theory. Cross sectional survey research method is used while 120 copies of questionnaires were administered to respondents using quota sampling technique, out of which 108 copies were turned for analysis. The data collected were analysed using descriptive statistics (frequency and percentage method). Findings show that majority of respondents pay attention to political, security, terrorism, sports and business matters more than any other items in the newspapers. Also, majority of the respondents do pay token between 20-100 to read as many newspaper free as possible with only few actually buying the copy. The challenge attributed to free reading is fund to buy newspaper everyday. It is recommended that newspaper salary of workers and pay as at when due.

Keywords: NEWSPAPER READERSHIP PATTERNS IN NIGERIA


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Keywords: NEWSPAPER READERSHIP PATTERNS IN NIGERIA

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